Serie A is also known as Serie A TIM because of sponsorship of TIM which is a league of competition between professional football clubs of Italia’s top football teams. It has been serving as a round-robin tournament for over ninety years since the 1929–30 season. It was held by the Director’s Division Superiority until 1943 and by Lega Calcio until 2010, when Lega Serie A was created for the 2010–11 season. The monkey campaign of Serie A is too irritating, said Lazio president Claudio Lotito on Wednesday.
However, he thinks the league is not racist. on Monday, Italy’s top airline launched a campaign aimed at promoting integration, multiculturalism, and fraternity, but immediately sparked widespread criticism and derision.
Consciousness was not meant as a racist party, but unfortunately, it was not viewed in a positive light by the reaction.
Lazio president Claudio Lotito said to the reporter at Rome.
The League is certainly not in favor of racism, the problem is that the campaign that took place was very provocative. Remember, when Benetton first campaigned for blacks – it was a scam. But over time it was processed and brought to awareness. Lotito reminded of controversial advertisements of Italian retailer Benetton’s past.
[News] Serie A’s monkey compaign ‘too provocative’, say Lazio – https://t.co/ffwvqujPY4
An anti-racism campaign by Serie A featuring monkeys was “too provocative”, Lazio president Claudio Lotito said Wednesday, stressing however that the league was not racist.
— Whatsvibe (@whatsvibe_live) December 18, 2019
A managing director of Serie A Luigi Di Siervo on Tuesday apologized to artist Simone Fugajato for the three monkeys show. He showed recently but was troubled by the original brown color. Italian stadiums are often the scene of racist incidents where black players are targeted as monkeys.
That controversial act was part of the league’s anti-racist scheme presented in Milan on Monday, which included signing certificates of players representing each club in the 20-series. On Monday, Lazio’s cross-city rival Roma criticized the campaign, saying the monkey’s image was not the “right way” to fight racism.